New York Cuts
Esposito’s Finest Quality Sausage has produced high-quality, authentic Italian sausages. Esposito’s strives to continue offering the delicious, quality products that reflect what a New York City brand is synonymous with.
My Role: Social Media Specialist, Editor & Recipe Developer: Responsible for email marketing strategy, social media strategy, and management.
Cross-functional Partners: Communications, Influencer Collaborations, Legal/Licensing.
Objective: To provide a convenient and delicious option for busy consumers looking for a quick and easy meal solution. In addition to offering a range of fresh, high quality and quickly shipped or accessibly purchased sausages that can be enjoyed on their own or incorporated into a variety of recipes.
Solution: I worked closely with the communications team at Village Gourmet to develop an email, web and social campaign focused on partnerships with influencers and internal employees to develop original recipes that presented the Esposito’s product as both more accessible and desirable, nationwide.
Strategy: Reaching out to influencers, I identified and developed a partnership strategy. This included sponsoring their content by providing them with free samples to try, and/or offering them an affiliate commission for any sales they generate.
Craft original recipes: I worked with the influencers to craft original recipes that feature Esposito’s sausages. These recipes are unique and showcase the versatility of Esposito’s products.
Create promotional content: Collaborated with the influencers to create promotional content that showcases the recipes and the product. This was not limited to web and email blog post as well as social media.
Launch the campaign: I launched the campaign by sharing our promotional content across our brand's social media cannel. I encouraged influencers to share the content with their followers, using branded hashtags, CTA links to our online shop and mentions to increase visibility.
Measure results: I tracked the success of the campaign by monitoring engagement rates, website traffic, and sales data. I used this data to refine our strategy and optimize future campaigns.
Overall, this marketing campaign solution leverages the power of influencer marketing and original recipe development to showcase the value of Esposito’s Italian sausage product to potential customers.
Tap the images below to see some examples of Esposito’s recipe collaborations:
