This campaign revolved around Goldbelly’s top 50 best selected items ranging anywhere from an Ina Garten Cake all the way to a Philippe Chow Peaking Duck. These playful yet minimal designs included a web, email and social campaign. I was responsible for the creation of all social assets, which play off of the clean single color themed images in regards to both a simply gift wrapped present and the product itself.

My Role: Social Media Specialist: Responsible for creative development, execution, social media strategy, and management.

Solution: I worked closely with communications from each brand in addition to our in house creative team to develop a social driven campaign that focused on what made each brand unique, where it be the owners backstory, a location or an odd ingredient in a dish that the merchant specializes in. We focused on how to shift the original GBTV mobile videos to a viral phenomenon ignorer to drive up engagement on both paid and organic social.

Food Photography By Aaron Bernstein

Food Styling by Erin Acevedo, Liberty Fennell

Prop Styling by Hanne Bjelland

Creative Direction by Tony Pham

Editing by ME