Ralph Lauren's iconic Ralph’s Coffee creates memorable moments worldwide through cafés, coffee trucks, and unique pop-ups. Each experience immerses guests in the brand's luxurious, detail-focused atmosphere, seamlessly blending coffee culture with high fashion.

My Role: Social Media Specialist

• Concept development, execution, and marketing strategy

• Social media management and creative direction

Collaborations: Communications & PR, Creative Teams, Legal, and Partnerships

Objective: Unite coffee and fashion in a global campaign that elevates everyday routines and reinforces Ralph Lauren’s timeless elegance.

Solution: Collaborated with Ralph Lauren’s creative and digital teams to craft an integrated campaign, executing retail, digital, and social assets, including a 30-model shoot during Fashion Week.

Media Coverage:

WWD: Media Coverage: https://wwd.com/fashion-news/fashion-features/bridget-foleys-diary-breakfast-at- ralphs-coffee-and-a-collection-1202998800/

WSJ: https://www.wsj.com/ articles/spotify-kicks-off-campaign-to-win-more-advertisers-11632736800 WSJ: https://www.wsj.com/articles/why-ralph-lauren-served-up-fashion-with- coffee-11549656024

China Daily: https://www.chinadaily.com.cn/a/202107/16/ WS60f0ef78a310efa1bd66258c.html