Freshly brewed coffee evokes so many memories.

Ralph Lauren has shared the Ralph’s Coffee experience with people across the world in the form of cafés, coffee trucks, kiosks, and trikes. Ralph’s social media showcases advertisers and consumers what it truly means to reach a fully focused audience by imagining the Ralph’s Coffee experience as a moment where every guest can feel immersed in a luxurious and sophisticated atmosphere that aligns with the brand's high-end aesthetic and attention to detail.

My Role: Social Media Specialist: Responsible for creative concept, development, execution, marketing strategy, social media strategy, and management.

Cross-functional Partners: Communications & PR, Brand & Creative, Legal/Licensing, Artist Partnerships and Product.

Objective: To offer a seamless and indulgent shopping experience for coffee and fashion lovers, by showcasing the perfect blend of high-quality coffee and stylish clothing that elevates their day-to-day routine.

-- To translate Ralph Lauren’s vision into an integrated global advertising campaign.

-- To develop a brand strategy and creative direction that would unify facets of the business to consumers

Solution: I worked closely with the creative team at Ralph Lauren to develop a campaign that brought the balance of the Ralph Lauren Fashion name and Ralph’s Coffee experience to life. 

I worked closely with Ralph Laurens Digital team to execute the Ralph Lauren and Charles Fagan approved creative direction and managed the release of retail, digital, and social assets.

More than 30 models were photographed and recorded in the Ralph Lauren mansion during fashion week in addition to the newly released home goods relevant to the 2019 spring line.

Media Coverage:

WWD: Media Coverage: https://wwd.com/fashion-news/fashion-features/bridget-foleys-diary-breakfast-at- ralphs-coffee-and-a-collection-1202998800/

WSJ: https://www.wsj.com/ articles/spotify-kicks-off-campaign-to-win-more-advertisers-11632736800 WSJ: https://www.wsj.com/articles/why-ralph-lauren-served-up-fashion-with- coffee-11549656024

China Daily: https://www.chinadaily.com.cn/a/202107/16/ WS60f0ef78a310efa1bd66258c.html

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