Lady M × Petrossian -Caviar Mille Crêpes Cake

A collaboration between two icons of culinary luxury Lady M and Petrossian—led to the creation of the Caviar Mille Crêpes Cake: a holiday-exclusive dessert layered with handmade crêpes, crème fraîche pastry cream, and crowned with Petrossian Royal Ossetra Caviar.

Kick off the night with a Goose Bump: the classic pairing of vodka and a caviar bump featuring Grey Goose Altius and Petrossian. For this campaign, Petrossian partnered with Grey Goose to create a custom-branded caviar, designed specifically to complement the icy clarity and alpine minerality of their new ultra-premium vodka.

Role: Social Media Manager & Associate Creative Director
Worked closely with our CMO, in-house Creative Director, and photographer to guide content development, visual storytelling, and launch strategy for one of Lady M’s most ambitious seasonal releases.

Objective: Position the collaboration as a pinnacle holiday gift—one that merges the refined elegance of. French pastry with the indulgence of caviar.

Campaign Highlights: Visual storytelling focused on texture, decadence, and ceremony. From social teasers to hero assets, each image was crafted to reflect the elevated nature of the collaboration while remaining instantly shareable